Social Media Coordinator

About the role

Cell Care is seeking a creative, digitally‑savvy Social Media Coordinator to grow its online presence, engage new and existing audiences, and bring the brand story to life across social platforms. This temporary 12‑month position is onsite in Heatherton, Melbourne.

Key responsibilities

• Create, schedule and publish engaging content on Facebook, Instagram and TikTok using tools such as Canva and CapCut.
• Build and manage relationships with pregnancy, parenting and family‑focused influencers to produce authentic brand content.
• Contribute to integrated social media campaigns that support broader business objectives.
• Engage with existing customers and prospective clients, growing the online community and enhancing brand affinity.
• Monitor campaign performance, analyse engagement metrics and recommend optimisations.

Required profile

• Experience managing social media platforms for a brand, business or organisation.
• Strong written and verbal communication skills.
• Proactive, self‑motivated with ability to work independently and collaboratively.
• Basic reporting and analytical skills, including Excel or social media analytics platforms.

Required skills

• Instagram, Facebook and TikTok proficiency.
• Content creation tools: Canva, CapCut (or similar).
• Excel for basic reporting.
• Social media analytics platforms.