VP of Product, Growth

About the role

The VP of Product, Growth will own the full acquisition‑activation‑retention‑referral‑revenue (AARRR) funnel for Sitemate’s digital products. Reporting to the CEO, you will lead a lean team of engineers, set growth KPIs, and drive experimentation across the homepage, microsites and in‑product experiences.

Key responsibilities

• Define and own the end‑to‑end growth funnel, instrumenting each stage and ensuring data reliability.
• Lead the scaling of product signals and the customer data platform, turning product, marketing and CRM data into actionable insights.
• Establish growth KPIs, SLAs and an experiment cadence, running A/B tests once the feature‑flag foundation is ready.
• Collaborate with Marketing, GTM, Product and Engineering to align on priorities, signal routing and product roadmap.
• Hire, coach and expand the growth team, setting hiring standards and performance frameworks.

Required profile

• Senior leader with a track record of building and scaling growth functions at product‑focused companies.
• Hands‑on experimenter comfortable making data‑driven decisions and defending them to executives.
• Strong collaborator who can work across Marketing, Sales, Customer Success and Engineering.

Required skills

• Deep understanding of growth metrics (AARRR) and funnel instrumentation.
• Experience designing and running A/B tests and feature‑flag systems.
• Ability to translate product and marketing data into actionable signals.