Manager, Brand Analytics

About the role

The Manager, Brand Analytics will partner with Brand and Marketing teams to turn data into actionable insights that drive business performance across Tapestry’s global house of brands.

Key responsibilities

• Analyse brand and marketing performance data to identify trends, opportunities and risks, and translate them into clear recommendations.
• Own the end‑to‑end flow from analysis to insight to recommendation, ensuring measurable business impact.
• Serve as strategic insights partner to brand and marketing leadership, delivering holistic views of brand performance and campaign effectiveness.
• Evaluate marketing effectiveness across channels using advanced analytics, experimentation and performance modelling.
• Lead components of strategic initiatives such as campaign optimisation, channel investment decisions and long‑range planning.

Required profile

• 4‑5 years of experience in brand analytics, marketing analytics or consumer insights, preferably in luxury or fashion.
• Strong knowledge of marketing measurement methodologies (MMM, MTA, experimentation, brand health tracking).
• Proven ability to translate complex data into clear, actionable recommendations for senior stakeholders.
• Excellent communication and stakeholder‑management skills in a matrixed organisation.

Required skills

• Proficiency with analytics and visualisation tools such as Tableau or Power BI.
• SQL (required) and familiarity with Python or R.