New Business BDM (On Premise) – 24‑Month Contract

About the role

The New Business BDM will drive Diageo’s growth in the On‑Premise channel by winning new contracts and establishing high‑value partnerships with venues. The role covers the full sales cycle from prospecting to onboarding and early‑stage account growth.

Key responsibilities

• Prospect, engage and convert over 250 qualified venues in priority On‑Premise segments.
• Develop tailored commercial value propositions and lead negotiations to secure commercially sound agreements.
• Own onboarding of new customers, ensuring seamless transition from contract to activation.
• Maintain engagement with newly acquired accounts until fully embedded and performing.
• Collaborate with internal teams, maintain pipeline rigor, forecasting accuracy and reporting standards.

Required profile

• Proven experience in business development, sales or account acquisition with a strong hunter mindset.
• Demonstrated ability to build pipelines, convert opportunities quickly and manage stakeholder relationships.
• Strong commercial acumen, ability to assess profitability, ROI and growth potential.
• High ownership, accountability and execution rigor in a high‑autonomy environment.

Required skills

• Commercial negotiation and contract management capability.
• Data‑led approach to pipeline management and prioritisation.
• Understanding of On‑Premise/FMCG/Liquor/Hospitality markets (preferred).

What we offer

• Market‑leading salary and performance‑driven bonus.
• Hybrid working with flexible arrangements.
• Generous paid parental leave and comprehensive health & wellbeing support.
• Employee discounts and experiences across Diageo’s iconic portfolio.
• Clear career growth pathways and global learning programmes.