Marketing Manager - National Strategy

About the role

polytec is seeking an experienced, commercially driven Marketing Manager to lead its national marketing function from the Somersby head office on the Central Coast. This is a senior leadership role focused on strategic marketing, market growth, customer engagement, specification expansion and performance, reporting to the Head of polytec. It works closely with sales, product development and executive leadership to grow specification and strengthen the brand's position as a systems-led interior solutions provider.

Key responsibilities

• Develop and lead the overarching marketing strategy aligned with business growth objectives and the 2030 business vision
• Lead annual marketing planning, budget management and investment prioritisation
• Drive integrated marketing initiatives supporting specification growth and customer engagement
• Strengthen polytec's position as a systems-led interior solutions provider
• Align marketing with sales, product development and customer experience objectives
• Provide strategic market insights on customer behaviour, industry trends and competitive positioning
• Oversee campaign planning, go-to-market strategy and performance measurement
• Lead and develop a marketing team across brand, digital, partnerships and operations
• Drive consumer engagement, digital growth and lead generation
• Support product launches, range expansions and business initiatives
• Manage agency partnerships and monitor marketing ROI

Required profile

• Extensive marketing leadership experience in building materials, construction, interiors or design
• Proven track record of strategic marketing programs that drive commercial growth
• Experience growing a B2B brand into the consumer market while keeping trade credibility
• Tertiary qualification in Marketing, Business, Communications or a related discipline
• Ability to work in a fast-paced, evolving business

Required skills

• Digital marketing and communications across multiple platforms
• Integrated marketing strategy, go-to-market planning and customer engagement
• Budget management and agency relationship management
• Data analysis and stakeholder and executive communication
• Experience with emerging marketing technologies and Agentic AI tools is highly regarded