Ecommerce & Digital Marketing Manager

About the role

We are looking for an experienced Ecommerce & Digital Marketing Manager to take full ownership of our client’s online channel. This hands‑on role combines strategic thinking with day‑to‑day execution across the Shopify platform, merchandising, and the overall customer experience.

Key responsibilities

• Own the brand’s online storefront, ensuring speed, stability, mobile experience and uptime.
• Drive online revenue, conversion rate, average order value and repeat purchase metrics.
• Manage the website roadmap: prioritize enhancements, brief developers, test releases and ship improvements.
• Maintain and troubleshoot Shopify apps and third‑party integrations.
• Stay current with Shopify’s evolving features, app ecosystem and best practices.
• Analyse trading and customer behaviour data to identify growth opportunities.
• Report commercial performance and recommend optimisation actions.
• Align digital activity with seasonal launches, campaigns and inventory priorities.
• Oversee weekly product launches, including copy, imagery, attributes, SEO metadata, sizing and care information.
• Build and manage on‑site collections, categories and campaign pages.
• Manage paid search and paid social budgets in partnership with external agencies.
• Lead email/SMS strategy, campaigns, automated flows, segmentation and reporting.
• Use customer data to improve retention and lifetime value.
• Coach and develop a small, tight‑knit team.

Required profile

• 5+ years of experience in an Ecommerce, Digital Marketing or similar role, preferably in fashion or beauty.
• Proven track record of growing online revenue for premium consumer brands.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience managing external agencies and digital budgets.
• Clear communicator with leadership experience.

Required skills

• Shopify platform management
• Ecommerce analytics tools (e.g., Google Analytics, Shopify Analytics)
• Email and SMS marketing platforms
• Paid search platforms (e.g., Google Ads)
• Paid social platforms (e.g., Meta Ads)
• Data analysis and reporting