Digital Marketing Specialist

About the role

Senso is seeking a Digital Marketing Specialist to lead and execute digital campaigns across Australia and the wider Asia‑Pacific education market. Based in Perth with flexible work‑from‑home options, you will collaborate with sales, product, and international marketing teams to raise brand awareness, generate qualified leads and support our reseller network.

Key responsibilities

• Design, launch and optimise digital marketing campaigns that drive awareness, engagement and sales opportunities.
• Manage social media channels, content calendars and paid social advertising.
• Create compelling assets such as emails, landing pages, case studies, newsletters, webinars and promotional material.
• Oversee paid search, social advertising, SEO and email marketing programmes.
• Support product launches, events, reseller initiatives and thought‑leadership content.
• Develop marketing automation workflows and lead‑nurture journeys.
• Analyse website, campaign and CRM data to identify trends and improve performance.
• Report on key metrics including lead generation, conversion rates and ROI.
• Partner with the sales team to enhance lead quality and conversion.

Required profile

• Creative and commercially minded with a passion for turning ideas into measurable results.
• Strong analytical mindset and ability to continuously improve campaign performance.
• Excellent communication skills and ability to work cross‑functionally in a fast‑moving environment.

Required skills

• SEO
• Paid search advertising
• Social media advertising
• Email marketing
• Marketing automation platforms