Digital Marketing Specialist (SEO, PPC & AI Search)

About the role

We are looking for a Digital Marketing Specialist to lead search marketing across SEO, PPC and emerging AI‑powered search channels for a B‑corp group of brands. The role is hybrid, based in Perth, and focuses on driving qualified traffic, conversions and ROI.

Key responsibilities

• Manage technical SEO, keyword research, site performance and overall search visibility.
• Plan, execute and optimise Google Ads campaigns across multiple channels.
• Support content strategy with keyword insights and competitor analysis.
• Improve AI search visibility and leverage AI tools for optimisation.
• Monitor performance using GA4, Search Console and other analytics tools.
• Collaborate with content, digital and development teams to meet business goals.

Required profile

• 3+ years of experience in SEO and PPC/digital marketing.
• Strong analytical mindset with excellent communication and project management abilities.

Required skills

• SEO and technical SEO techniques.
• PPC campaign management, Google Ads.
• Google Analytics 4 (GA4) and Google Search Console.
• Keyword research and conversion optimisation.
• AI‑driven search tools and AI marketing platforms.

What we offer

• Competitive salary plus performance incentives.
• Flexible hybrid working arrangements.
• Professional development and certification support.
• Collaborative environment with growth opportunities.