Digital & Performance Marketing Specialist

About the role

Troocoo is recruiting on behalf of an Australian fintech business entering a new phase of growth, which is bringing greater ownership of digital acquisition and performance marketing in-house. Working alongside an experienced Marketing & Growth Manager, you will take ownership of the technical execution, optimisation and measurement of digital marketing initiatives across paid media, analytics, SEO and conversion rate optimisation, driving lead generation and conversion performance.

Key responsibilities

• Manage and optimise paid acquisition campaigns across Google Ads, Microsoft Advertising, LinkedIn and Meta, including budgets, bidding, targeting and conversion tracking.
• Monitor lead generation performance and improve conversion rates and return on marketing investment.
• Partner with marketing stakeholders to refine campaign messaging, creative and landing pages.
• Build marketing dashboards covering acquisition, conversion and campaign metrics.
• Analyse customer journeys, identify bottlenecks and run A/B tests and experimentation programs.
• Maintain SEO performance and monitor visibility across traditional and AI-powered search platforms.
• Manage Google Analytics 4, Google Tag Manager and Search Console, and support marketing automation and lead nurturing.
• Work with development teams on integrations and reporting, and provide regular performance reports.

Required profile

• 4+ years of experience in digital, performance or growth marketing.
• Strong hands-on experience managing Google Ads campaigns and delivering acquisition outcomes.
• Experience analysing marketing funnels, customer journeys and conversion performance.
• Strong understanding of paid media optimisation, campaign reporting and performance measurement.
• Working knowledge of SEO, technical SEO and organic search best practices.
• Familiarity with AI-powered marketing tools and emerging digital marketing technologies.
• Excellent communication skills and the ability to present insights to technical and non-technical stakeholders.
• Experience in fintech, payments, SaaS or similar performance-driven environments is highly regarded.

Required skills

• Google Ads and paid media management
• Google Analytics 4 and Google Tag Manager
• Conversion tracking and attribution modelling
• SEO and technical SEO
• A/B testing and experimentation

What we offer

• Ownership of acquisition and performance marketing initiatives and exposure to a broad mix of paid media, analytics, SEO, CRO and marketing technology.
• Close collaboration with an experienced Marketing & Growth Manager and senior leadership.
• Hybrid working environment with flexibility available.