Digital and Performance Marketing Specialist

About the role

This role is focused on owning the technical execution, optimisation and measurement of digital marketing initiatives across paid media, analytics, SEO and conversion rate optimisation for a fast‑growing fintech business.

Key responsibilities

• Manage and optimise paid acquisition campaigns on Google Ads, Microsoft Advertising, LinkedIn and Meta platforms, including budgets, bidding, targeting and conversion tracking.
• Build and maintain dashboards that visualise acquisition, conversion and campaign performance metrics.
• Analyse customer journeys, identify bottlenecks and run A/B testing programmes across digital channels.
• Maintain and improve SEO performance through keyword strategy, technical SEO and search optimisation.
• Manage Google Analytics 4, Google Tag Manager, Search Console and related marketing technologies.
• Partner with development teams on integrations, reporting enhancements and digital experience improvements.

Required profile

• Commercially minded digital marketer with 4+ years of experience in performance or growth marketing.
• Strong analytical mindset, comfortable working with data, testing ideas and presenting insights to both technical and non‑technical stakeholders.
• Experience in fintech, payments, SaaS or other performance‑driven digital environments is a plus.

Required skills

• Google Ads (including Microsoft Advertising, LinkedIn, Meta)
• Google Analytics 4 and Google Tag Manager
• SEO – keyword research, technical SEO and search optimisation
• Conversion tracking, attribution modelling and CRO techniques
• A/B testing and experimentation platforms
• Data analysis and dashboard creation

What we offer

• Ownership of critical acquisition and performance marketing initiatives.
• Exposure to a broad mix of paid media, analytics, SEO, CRO and marketing technology.
• Hybrid working environment with flexibility.
• Opportunity to influence strategy, testing and optimisation in a growing fintech business.