Digital Marketing Specialist

About the role

MST Global, a leader in mining and tunnelling technology, is looking for a creative and detail‑oriented Digital Marketing Specialist. You will support the planning, execution, and optimisation of digital marketing initiatives across multiple channels to boost brand awareness, customer engagement, and lead generation.

Key responsibilities

• Plan, build, and execute email campaigns, landing pages, and digital advertising; manage assets, audience lists, creative content, tracking links, forms and automation workflows.
• Create and schedule engaging content for social media, blogs, and email campaigns while maintaining global brand consistency.
• Update website content, news articles and case studies; implement SEO best practices to improve visibility and ranking.
• Maintain CRM and marketing databases, track campaign performance and prepare regular reports on key metrics.
• Collaborate with Sales, Product and internal stakeholders to deliver integrated marketing campaigns.

Required profile

• 2‑4 years of B2B digital marketing or content creation experience, preferably in mining technology.
• Proven ability to manage multi‑channel campaigns and deliver accurate, timely results.
• Strong written communication skills and attention to detail.

Required skills

• HubSpot and/or Salesforce
• Canva for content creation and design
• Google Ads, SEO/SEM fundamentals
• LinkedIn Ads