Journey Expert

About the role

The Journey Expert will design and deliver best‑in‑class digital experiences that create incremental value for ANZ customers. Working within the Digital Channels business, you will help personalise communications across email, SMS, in‑app banners and the website, strengthening customer relationships.

Key responsibilities

• Develop and execute personalised content and messaging across multiple digital channels.
• Collaborate with product, marketing and technology teams within a cross‑functional squad.
• Define success criteria, set up measurement frameworks and monitor campaign performance.
• Analyse data to segment audiences and apply appropriate inclusion/exclusion rules.
• Ensure all campaigns are accurate, compliant and receive necessary approvals.
• Work with production partners to create and launch campaign assets.

Required profile

• Strong experience in digital channels or direct marketing within a large organisation.
• Proven ability to manage complex campaigns and customer journeys.
• Commercial mindset with the capacity to articulate business impact.
• Experience working in cross‑functional squads and coordinating approvals.

Required skills