Regional Manager, Performance & Sports Marketing, APAC & MEAI

About the role

We are seeking a dynamic Regional Manager to lead Performance and Sports Marketing across APAC & MEAI. You will shape consumer‑first initiatives that connect product innovation, athletes, partnerships, and community engagement to drive brand awareness and commercial growth.

Key responsibilities

• Lead and execute integrated go‑to‑market sports plans across APAC & MEAI, ensuring global product direction is localized for market insights and key consumer segments.
• Develop a regional performance marketing strategy that drives retail and specialty partner growth and elevates athlete, team, and event partnerships.
• Oversee sports marketing operations, budgeting, and seasonal planning for top regional partnerships.
• Scout, sign, and service key regional athletes, teams, and events, creating seasonal brand activation plans.
• Utilize consumer and market insights to inform long‑term performance and sports marketing strategies, playbooks, and retail initiatives.

Required profile

• Strategic thinker able to balance global brand direction with local consumer insights.
• Deep knowledge of the professional sports landscape and grassroots community sports across the region.
• Strong commercial acumen with the ability to drive revenue and manage budgets.
• Culturally agile, comfortable navigating diverse markets and teams.
• Collaborative leader who can inspire cross‑functional teams and align global, regional, and local stakeholders.

Required skills