Marketing Manager – Customer Marketing & Member Experience

About the role

We are looking for a Marketing Manager to lead our Customer Marketing and Member Experience function at Wine Selectors. You will shape the end‑to‑end journey of our subscribers, from the first delivery through long‑term membership, using data‑driven campaigns across email, digital, print and phone channels.

Key responsibilities

• Design and execute customer and member marketing campaigns across key touchpoints to drive onboarding, engagement, retention and loyalty.
• Leverage customer data and campaign performance to identify opportunities, improve targeting and segmentation, and recommend next steps.
• Manage member‑facing product communications and supporting materials, ensuring accuracy and brand alignment.
• Analyse campaign results, customer behaviour and engagement trends to propose improvements.
• Collaborate with Insights, Customer Experience, Digital, Product, Sales and Creative teams to deliver clear, commercially effective communications.
• Support broader marketing initiatives and ensure communications are engaging and commercially effective.

Required profile

• Proven experience in customer marketing, CRM, lifecycle, retention or subscription marketing.
• Confidence working with customer data, campaign results and performance reporting.
• Ability to interpret data, spot patterns and translate insights into actionable marketing actions.
• Strong campaign management, briefing and commercial judgement.
• Excellent written communication and a collaborative, proactive approach.
• Experience in wine, retail, eCommerce, loyalty, subscriptions or direct‑to‑consumer marketing is highly regarded.

Required skills

• CRM platforms

What we offer

• Join a well‑established Australian business with a loyal customer base and respected brand.
• Play a key role in shaping the customer experience for a genuine connection to the Australian wine industry.
• Opportunity to influence the discovery and enjoyment of great Australian wine for thousands of members.