Digital Strategist – Performance Marketing for Renovation Businesses

About the role

Mirata Digital is seeking a Digital Strategist to own and grow client accounts in the renovation sector. You will be the primary point of contact, shaping strategy, launching campaigns and ensuring booked jobs flow from our content and ad efforts.

Key responsibilities

• Manage client relationships from onboarding through ongoing strategy and reporting.
• Develop and execute content and ad strategies that drive booked jobs, not just clicks.
• Build, launch and optimise Meta Ads campaigns, creating variations and iterating based on performance.
• Set up and maintain GoHighLevel CRM pipelines, automations and booking flows.
• Brief videographers, editors and the web developer on creative assets and landing pages.
• Monitor performance metrics, identify issues early and adjust creative, targeting, budget or offers as needed.

Required profile

• Proactive, self‑starter who can take full ownership of accounts.
• Strong analytical mindset with the ability to connect data to real business outcomes.
• Excellent communication skills for client interaction and internal collaboration.
• Passion for the renovation industry and understanding of homeowner buying behaviour.

Required skills

• Meta Ads (Facebook/Instagram) campaign creation and optimisation.
• GoHighLevel CRM setup, pipeline management and automation.
• Content strategy aligned with performance marketing goals.
• Landing page briefing and coordination with web development.

What we offer

• Competitive salary $75,000‑$90,000 AUD inclusive of superannuation.
• Flexible work mode – local or remote.
• Opportunity to work closely with founders and a creative production team.
• Impactful role driving real business growth for renovation clients.