Marketing Business Partner

About the role

Interactive is seeking a Marketing Business Partner to lead demand‑generation and pipeline growth for its Cyber and Cloud portfolios. You will work closely with sales, technical specialists and external partners to create campaigns that convert technical capabilities into compelling customer stories.

Key responsibilities

• Develop and execute integrated marketing programs that drive pipeline growth and customer acquisition.
• Partner with Cyber, Cloud and sales leaders to align marketing activity with business priorities.
• Deliver demand‑generation campaigns across digital, events, webinars, partner marketing and nurture programs.
• Support account‑based marketing initiatives targeting strategic customers.
• Monitor campaign performance, analyse results and continuously optimise outcomes.

Required profile

• 5+ years of B2B marketing, demand generation, field marketing or campaign management experience.
• Experience in Cyber Security, Cloud, managed services or technology services environments.
• Strong understanding of sales pipelines, lead generation, conversion metrics and revenue‑focused marketing.
• Proven track record delivering campaigns that contribute to business growth.

Required skills

• Experience with CRM systems.
• Marketing automation platforms.
• Reporting and analytics tools.
• Account‑based marketing (ABM) techniques.

What we offer

• Opportunity to work with Australia’s leading Cyber and Cloud specialists.
• Influence business growth through high‑impact marketing programmes.
• Collaboration with senior leaders across sales, technology and customer‑facing teams.
• Flexible working arrangements and a supportive team culture.