Director, Conference Marketing – ANZ & Japan

About the role

The Director, Conference Marketing leads Gartner's conference portfolio for Australia and Japan, driving commercial success and attendee growth through strategic go‑to‑market planning and cross‑functional collaboration.

Key responsibilities

• Set and execute global GTM strategy for ANZ and Japan conferences with direct revenue accountability.
• Lead a team of marketing managers, guiding campaign development across email, video, web, SEM and other channels.
• Identify, prospect and nurture high‑propensity business prospects to convert them into conference attendees and research clients.
• Partner with product research, program management and internal stakeholders to craft and communicate conference value propositions.
• Track and report portfolio KPIs, providing insights to senior leadership on performance, risks and opportunities.

Required profile

• 8‑10+ years of outbound/digital marketing experience with a proven record of revenue generation.
• Metrics‑driven mindset, comfortable reporting to senior leaders and influencing cross‑functional teams.
• Strong analytical acumen and ability to optimise campaign ROI using data and analytics tools.

Required skills

• Content marketing
• Social media marketing
• Search engine marketing (SEM)
• Marketing analytics