Digital Marketing Manager, AU & NZ

About the role

Ria Money Transfer is seeking a senior Digital Marketing Manager to own and scale customer acquisition across Australia and New Zealand. You will lead both paid and organic channels, making independent budget and channel decisions backed by data.

Key responsibilities

• Own end‑to‑end acquisition strategy and roadmap for AU & NZ, aligning with growth targets.
• Allocate, forecast and report on the digital paid media budget, ensuring ROI.
• Execute performance marketing in‑house across search, social and app‑store ads.
• Champion SEO, ASO and GEO initiatives, providing local insights to global teams.
• Build audience segments and targeting structures for diaspora and multicultural communities.
• Test and iterate ad creative with the Design team and maintain a test‑and‑learn roadmap.
• Partner with Integrated Marketing, CRM and Design to align acquisition with brand strategy.
• Own attribution and measurement using Funnel.io, Amplitude and Branch.
• Present performance updates and strategic recommendations to senior leadership.
• Maintain relationships with platform partners (Google, Meta, TikTok, Apple) and stay ahead of digital and AI trends.

Required profile

• 5+ years of digital marketing experience with ownership of channel strategy and budget.
• Hands‑on expertise running paid performance media on platforms such as Google Ads, Meta, TikTok and Apple Search Ads.
• Interest and experience in organic acquisition channels like SEO, ASO, GEO or community‑led growth.
• Strong analytical skills, comfortable with marketing analytics and attribution tools.
• Ability to present data‑driven recommendations to senior stakeholders.
• Curiosity about AI applications in marketing and ambition to grow scope and seniority.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads
• SEO
• ASO
• GA4
• Amplitude
• Branch (mobile attribution)
• Funnel.io

What we offer

• Significant ownership from day one with clear career advancement path.
• Hybrid working: three days in the office (Tuesday fixed) and two days remote.
• Regional exposure working with peers across Malaysia, Singapore and Japan.
• Prime office location in Sydney CBD.
• Birthday leave and other employee benefits.