Senior Marketing Manager

About the role

Yotpo is seeking a Senior Marketing Manager for APAC to own the regional marketing strategy, drive demand‑generation campaigns, events and partner programmes that generate qualified pipeline across key markets.

Key responsibilities

• Own and execute the APAC marketing plan, prioritising activities based on business goals, market opportunities and performance.
• Collaborate with Sales to align marketing activities with pipeline targets, using funnel data and feedback to optimise campaigns.
• Run integrated demand‑generation campaigns, adapting global messaging for local audiences.
• Plan and deliver regional events such as executive dinners, trade shows and industry conferences, measuring their impact on relationships and pipeline.
• Build partner marketing programmes with technology partners, agencies and ecosystem leaders to reach new audiences and generate shared pipeline.
• Develop customer stories, case studies and webinars in partnership with Customer Success and Sales.

Required profile

• Commercially minded marketer with 4+ years of B2B SaaS or technology marketing experience.
• Proven ability to design and execute regional demand‑generation strategies and successful events.
• Strong project management skills, comfortable managing multiple campaigns, partners and deadlines across cultures and time zones.
• Data‑driven, able to use performance metrics to evaluate programmes and make investment decisions.

Required skills

• Hands‑on experience with HubSpot (email creation, segmentation, automation, campaign management).
• Familiarity with Salesforce and broader marketing technology ecosystem.

What we offer

• Monthly wellness budget (minimum $400 AUD).
• 25 days of annual leave plus public holidays.
• Hybrid work model – 3‑4 days per week in the Sydney office.
• Career development, rewards, recognition and wellness programming.