Senior Growth Marketing Manager

About the role

Carma is a digital pre‑owned car dealership transforming the Australian automotive market. As Senior Growth Marketing Manager you will own acquisition, organic search, CRM and product marketing initiatives, driving qualified leads and measurable business outcomes across both buyer and seller sides of the marketplace.

Key responsibilities

• Identify, test and scale new non‑paid acquisition channels to generate qualified leads.
• Develop a structured test‑and‑learn framework with clear hypotheses, metrics and rapid experimentation cycles.
• Own organic growth strategy across SEO and Answer Engine Optimisation, improving visibility on traditional and AI‑driven search platforms.
• Lead CRM and lifecycle marketing programmes, building audience segmentation, automated nurture journeys and personalised campaigns.
• Partner with Product to create positioning, messaging and go‑to‑market strategies for Carma’s retail and sell‑to propositions.
• Collaborate on onsite conversion rate optimisation and ensure integration with paid digital measurement and attribution.
• Establish performance metrics, reporting and communicate insights to senior stakeholders.
• Manage external agencies and suppliers, driving accountability and continuous improvement.

Required profile

• 7+ years of growth or digital marketing experience in fast‑paced e‑commerce, marketplace or digital‑first businesses.
• Proven track record of scaling acquisition channels and delivering sustainable growth.
• Strong commercial acumen with ability to link marketing performance to revenue and lead quality.
• Excellent stakeholder management and communication skills, confident influencing senior leaders.
• Adaptable, data‑driven mindset comfortable navigating ambiguity and fast‑moving environments.

Required skills

• Advanced knowledge of Google Analytics 4, Google Ads and Google Tag Manager.
• Experience with Meta advertising platforms.
• Proficiency in marketing automation/email platforms.
• Deep SEO expertise, including technical SEO, content optimisation and site architecture.
• Experience with Answer Engine Optimisation (AEO) and AI‑driven search.
• CRM and lifecycle marketing implementation, audience segmentation and personalisation.

What we offer

• Opportunity to shape growth strategy for one of Australia’s fastest‑growing automotive businesses.
• Autonomy to experiment, challenge the status‑quo and build scalable growth engines.
• Collaborative environment with talented teams across Marketing, Product and the wider business.
• Office perks such as fresh coffee, snack stash, rooftop drinks and discounts on Carma cars, parts and NRMA cover.