Acquisition Marketing Specialist

About the role

EatClub is scaling its acquisition marketing across Australia and the UK and needs a specialist to own day‑to‑day campaign optimisation, reporting and insight generation. You will work directly with the Head of Acquisition Marketing, managing performance across Meta, Google, TikTok, Apple Search Ads and Branch attribution.

Key responsibilities

• Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads and Apple Search Ads for AU and UK markets.
• Monitor daily performance, spot CPA spikes, creative fatigue or targeting issues and act quickly.
• Build weekly and monthly performance reports covering spend, CPA, conversion rates and channel trends.
• Use Branch attribution data to calculate true cost‑per‑acquisition and reconcile platform‑reported vs independently attributed metrics.
• Coordinate with an external agency on creative briefs, budget pacing and performance targets.
• Conduct creative performance analysis and A/B tests on audiences, creatives, bidding strategies and landing experiences.
• Leverage AI tools (Claude, ChatGPT, Copilot) to accelerate analysis, generate insights and automate workflows.

Required profile

• 2‑3 years of experience in performance/acquisition marketing, paid social or growth roles.
• Strong analytical skills and comfort working with data in spreadsheets or BI tools.
• Proactive mindset – you spot issues early and drive optimisation without being told.
• Clear written communication able to summarise performance for non‑marketers.

Required skills

• Meta Ads Manager
• Google Ads (including UAC)
• TikTok Ads Manager
• Apple Search Ads
• Branch (or similar mobile attribution platforms)
• AI productivity tools such as Claude, ChatGPT or Copilot
• Spreadsheet/BI analysis
• A/B testing methodology

What we offer

• Staff discounts through EatClub.
• Hands‑on work with cutting‑edge AI tools and marketing data infrastructure.
• Fast‑moving environment where decisions show results within days.
• Collaboration with external agency, internal product and engineering teams, and leadership.