SEO & LLM Specialist

About the role

Join a leading financial services organisation to drive organic growth across a major consumer portfolio. You will work closely with an SEO & LLM Manager, collaborating with content, product, compliance and development teams to improve visibility on traditional and AI‑powered search platforms.

Key responsibilities

• Execute SEO initiatives to boost organic visibility, traffic and conversions.
• Conduct keyword research, search intent analysis and competitor reviews.
• Develop detailed content briefs that strengthen topical authority and support commercial goals.
• Audit and optimise website content for both traditional and AI‑driven search experiences.
• Support on‑page and technical SEO tasks, including internal linking, metadata, site structure, crawl analysis and schema validation.
• Monitor and report on SEO and AI search performance, identifying insights for continuous improvement.

Required profile

• 2+ years of experience in SEO, digital marketing or organic search.
• Strong hands‑on experience with on‑page SEO, content optimisation and keyword research.
• Ability to translate analytical data into actionable recommendations.
• Excellent communication and stakeholder management skills.
• Genuine interest in AI‑powered search, large language models and emerging search technologies.

Required skills

• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics
• Keyword research
• Schema markup