Senior Marketing Executive (Hospitality)

About the role

DOMA Hotels is looking for an experienced Senior Marketing Executive to join its Marketing team and work across a portfolio of restaurants and bars in Canberra. Reporting to the Head of Marketing – Hospitality, the role coordinates and delivers marketing activity across the restaurant and bar (R&B) portfolio, developing integrated campaigns that strengthen brand positioning, drive awareness, reservations and visitation and contribute to commercial performance. It is a hands-on role requiring strong project management, creative thinking and commercial awareness.

Key responsibilities

• Develop and execute integrated marketing campaigns, promotions and activations aligned with brand and commercial objectives.
• Manage the R&B marketing calendar across digital, social, email, websites and other channels.
• Drive venue awareness, reservations, visitation and revenue, especially during key trading periods.
• Manage campaign briefs, timelines, budgets and deliverables with internal teams and external agencies.
• Maintain the positioning and brand standards of each restaurant and bar across all touchpoints.
• Coordinate content, creative assets and digital communications.
• Own the SevenRooms CRM and reservations marketing, using guest data and segmentation to run targeted campaigns and automated communications.
• Keep venue websites, digital listings and promotional materials accurate and up to date.
• Analyse guest insights, competitor activity and market trends, and track campaign performance (reservations, covers, revenue).
• Support venue launches, special events, seasonal activations and promotions, and explore brand partnerships, collaborations and influencer opportunities.
• Build strong relationships with R&B leadership, venue teams and key stakeholders.

Required profile

• Ideally 4-6 years' marketing experience, preferably in restaurants, bars, hospitality or premium lifestyle brands.
• Demonstrated experience developing and running integrated campaigns across multiple channels.
• Strong project management skills, ability to manage competing priorities independently, and strong commercial awareness.
• Excellent communication and stakeholder management skills.
• Relevant tertiary qualification in marketing, communications or a related discipline is desirable.

Required skills

• Working knowledge of Google Analytics, SEM, SEO and GEO.
• Proficiency in Canva and/or Adobe Creative Suite, and ClickUp or similar project management tools.
• Hands-on experience with SevenRooms or a similar hospitality CRM is required.
• Experience updating websites in WordPress is desirable; experience with external agencies and marketing technology platforms is advantageous.

What we offer

• Salary commensurate with experience.
• Training and development, including the 'Future You' platform, and career pathway opportunities.
• Staff discounts on accommodation, parking, wellness facilities, food and beverage, and early access to residential apartment developments.