Product Manager - Growth

About the role

Join LawConnect, a fast‑moving legal‑tech startup backed by a global legal software leader, to own the growth‑focused product roadmap. You will drive SEO, generative search and conversion optimisation to help more people access legal help.

Key responsibilities

• Identify, size and prioritise growth opportunities across SEO, content, technical fixes and new acquisition channels.
• Write detailed specs, collaborate with design and engineering, and ship features that move the funnel forward.
• Run experiments on intake flows, analyse results and feed insights back into the roadmap.
• Brief and manage specialist agency partners, challenging ideas and ensuring they deliver measurable impact.

Required profile

• 5+ years in growth product, product management or growth marketing with direct revenue or conversion targets.
• Strong SEO fluency – able to brief and critique specialist agencies without being the SEO expert.
• Quantitative background (engineering, analytics or similar) and confidence using GA4 and a BI tool.
• Proven track record of shipping features with engineering teams and defending a prioritised roadmap.

Required skills

• SEO
• Google Analytics 4 (GA4)
• Business intelligence (BI) tools

What we offer

• Flexible hybrid working in Sydney.
• Autonomy to lead high‑impact projects in a supportive, inclusive culture.
• Career growth in a scaling business backed by a major legal‑software company.
• Perks such as additional time off, gym membership, social events and access to sailing/yacht activities.