PR & Social Media Lead

About the role

Join the MECCA‑Maginations Community Team as the PR & Social Media Lead, shaping how kit: appears across PR, social, creators and culture. You’ll drive brand awareness in Australia, New Zealand and internationally.

Key responsibilities

• Lead PR activity across AU and NZ, building media relationships and creating culturally relevant moments.
• Own kit:’s social presence on Instagram, TikTok and Pinterest, managing content calendars, feed builds and native content creation.
• Build and manage creator, influencer and talent relationships, partnering with agencies for international creator activity.
• Identify partnerships and creative opportunities to amplify the brand and generate hype.
• Report on PR, social and creator performance, turning insights into recommendations.

Required profile

• 5–6 years of experience in PR and social media, preferably in beauty, fashion, wellness, luxury or lifestyle.
• Entrepreneurial mindset, proactive, culturally connected and comfortable building playbooks.
• Strong writing, pitching and communication skills with a passion for brand building.

Required skills

• Expertise with Instagram, TikTok and Pinterest platforms.
• Experience managing creator and influencer relationships.

What we offer

• Professional development programs and digitised learning.
• Health and well‑being initiatives, reward and recognition programs.
• Bonus and incentive schemes, quarterly product allowance.
• Generous employee discount and product allowance for immediate family.