NPD Brand Manager - Breakthrough Innovation

About the role

Goodman Fielder is building its newly established Breakthrough Innovation team and is looking for a commercially minded Brand Manager to turn big ideas into the next big thing. The role sits at the intersection of consumer insight, strategy, innovation and commercialisation, taking concepts from idea to launch and helping unlock new revenue streams, categories and growth platforms across some of Australia's most recognised food brands.

Key responsibilities

• Support the Marketing Manager in translating the breakthrough innovation strategy into a focused pipeline of projects and learning plans.
• Lead day-to-day delivery of priority innovation initiatives, from opportunity definition and concept development through validation, commercialisation and launch.
• Use consumer, category, customer and cultural insights to shape compelling propositions and recommendations.
• Contribute to business cases covering consumer need, strategic fit, financial viability, key risks and execution requirements.
• Partner cross-functionally to progress initiatives through agreed decision gates, ensuring clear ownership, actions and timelines.
• Support the transition of established initiatives into Portfolio, Brand or Channel teams with clear plans, measures and learnings.

Required profile

• 3-5 years' experience in FMCG, retail, innovation, brand, category or commercial marketing roles.
• Proven experience delivering cross-functional projects and bringing initiatives to market.
• Experience in innovation, NPD or commercialisation processes is highly regarded.

Required skills

• Strong commercial acumen combined with curiosity about consumers, trends and emerging opportunities.
• Excellent project management and stakeholder engagement skills.
• A proactive, growth-minded approach able to thrive in ambiguity and drive momentum.