Digital Strategist (SEO, AEO & Paid Media)

About the role

Juicebox is recruiting a Digital Strategist for its client, an established digital agency with over 18 years of experience serving clients across Australia and South-East Asia. The role owns the strategy and performance of a portfolio of high-value SEO, AEO and paid media clients, building integrated strategies that improve visibility, engagement, conversion and business performance. It is a full-time position with hybrid working arrangements.

Key responsibilities

• Manage a portfolio of SEO, AEO, PPC and paid social retainers
• Develop strategic roadmaps and budgets aligned with client business objectives
• Create integrated strategies across SEO, paid search, social and content
• Lead the transition from traditional SEO towards GEO, AEO and AI-driven search
• Analyse campaign and customer behaviour data to find optimisation opportunities
• Present strategies, performance insights and recommendations to senior client stakeholders
• Leverage AI and agentic workflows to streamline processes and improve delivery
• Brief internal copywriting, creative and web development teams and complete quality assurance
• Ensure digital strategies integrate with client websites, apps and broader digital experiences

Required profile

• 5+ years of experience in an agency or similar digital environment
• Proven experience managing high-spend, complex PPC and paid social campaigns
• Strong experience with Google Ads (Search, Performance Max, Display, Video)
• Experience with Meta Ads and LinkedIn Ads
• Exceptional communication skills, able to present to C-suite stakeholders
• Strong organisation, problem-solving skills and ability to manage multiple priorities

Required skills

• Working knowledge of GA4, Google Tag Manager, Google Search Console and SEMrush
• Strong understanding of SEO, digital marketing and emerging AI-driven search
• Experience with CMS platforms such as WordPress, Shopify, Webflow, Statamic or Sanity
• Interest in automation, AI and workflow improvement
• HubSpot, Figma Slides or Figma Design Suite, or relevant tertiary qualifications in marketing, highly regarded

What we offer

• Salary of $95,000 - $110,000 plus superannuation
• Hybrid work from home or the West Leederville studio
• Professional development and HubSpot certifications
• Clear career progression within a growing agency
• Travel opportunity to the Indonesian office
• Additional day off, fresh fruit, gym and retailer discounts