National Marketing Manager - Student Accommodation

About the role

Based in Greystar’s premium office at Martin Place, Sydney, the National Marketing Manager will own the end‑to‑end marketing strategy for the Accolade By Greystar student‑living brand. Working closely with Leasing, the role is focused on turning campaigns into occupancy and revenue growth for a fast‑scaling portfolio.

Key responsibilities

• Develop and execute marketing strategies that drive direct bookings, improve portfolio margin and reduce reliance on third‑party channels.
• Partner closely with Leasing to align marketing activity with occupancy priorities, pricing strategy and commercial objectives.
• Own the ongoing optimisation of the student accommodation websites and digital booking journey to improve conversion.
• Lead brand strategy and integrated campaigns across digital, social, PR, partnerships and property marketing.
• Develop resident lifecycle and renewal campaigns that support retention and reduce acquisition costs.
• Analyse performance data and report insights and recommendations to senior leadership.
• Manage external agencies, marketing budget and multiple stakeholders across a fast‑paced, evolving portfolio.
• Monitor market conditions, competitor activity and emerging growth opportunities.

Required profile

• High impact and high autonomy for someone who thrives on building, not just running, a marketing function.

Required skills

What we offer

• Premium purpose‑built office with private gym, games room and breakout spaces.
• Flexible hybrid working model.
• Tailored learning pathways.
• A culture where individual contribution genuinely matters.