Lead, Digital Commercialisation Performance (Analytics)

About the role

Reporting to the Senior Manager, Digital Commercialisation Performance, you will lead the digital analytics, tracking and MarTech measurement capability that provides accurate, connected and trusted performance data across digital commercialisation and growth initiatives.

Key responsibilities

• Lead the implementation and consistency of Adobe Analytics tracking across web, app, campaign and funnel journeys.
• Ensure digital data connections support reporting, personalisation, model builds and retargeting across Adobe and related MarTech tools.
• Manage governance, data quality, naming conventions and documentation for the Adobe Analytics platform.
• Act as the analytics SME, enable stakeholders, automate validation and support the analytics roadmap.

Required profile

• Strong experience with Adobe Analytics, Adobe Launch, digital tagging and data layers in web/app environments.
• Ability to translate business measurement needs into technical analytics requirements and validation criteria.
• Understanding of digital customer journeys, conversion funnels and data quality controls.
• Strong stakeholder management and communication skills.

Required skills

• Adobe Analytics
• Adobe Launch
• Tag management and data‑layer implementation
• Adobe Target (preferred)
• Adobe Audience Manager (preferred)
• Pega CDH (preferred)
• SQL, BigQuery, Tableau, Power BI (preferred)

What we offer

• Flexible working arrangements (onsite, remote or hybrid).
• Health and wellbeing services and product discounts.
• Career development opportunities within a diverse and inclusive organisation.