Marketing Manager - New Developments

About the role

Anglicare, a not-for-profit serving society's most vulnerable for 170 years, is looking for an accomplished Marketing Manager, New Developments, to bring its next generation of premium Seniors Communities to market. Reporting to the Senior Marketing Manager, you will shape the brand, place and customer proposition from early engagement through launch and sell-down, combining property marketing with integrated campaigns, digital and CRM-led customer acquisition.

Key responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments
• Deliver go-to-market campaigns across digital, print, events and sales channels
• Build the customer journey from EOI and database development through launch, sales activation, completion and move-in
• Lead development marketing assets such as CGIs, renders, masterplans, brochures and digital content
• Help create display suite and sales centre experiences
• Partner with Sales, Development, architects, project teams and agencies
• Use CRM, digital and funnel insights to optimise enquiries, appointments and conversion
• Drive campaign and development marketing performance with strong commercial discipline

Required profile

• 6+ years' marketing experience
• Experience across property development, off-the-plan apartments, residential developments or retirement living
• Demonstrated new development launch and go-to-market capability
• Relevant Marketing, Communications or Business qualification
• Preferred: comfort working across complex projects with multiple stakeholders, agencies and suppliers, and staying calm and decisive in a fast-moving environment

Required skills

• Digital performance, CRM and database marketing expertise
• Understanding of place branding and property buyer behaviour
• Ability to connect marketing investment with sales outcomes
• Stakeholder and agency management

What we offer

• Flexible work options
• Salary packaging: up to $15,900 of income tax-free, plus up to $2,650 for accommodation, meals and entertainment
• Ongoing professional development and leadership training
• Discounts to over 400 retailers
• Employee Assistance Program and fitness discounts