Marketing Lead for Outdoor and Running Brands

About the role

We are seeking a Marketing Lead to drive global brand strategies for Merrell and Saucony across Australia. The role will create campaigns, content, partnerships and activations that resonate with outdoor and running communities.

Key responsibilities

• Lead execution of global and local brand strategies, ensuring authenticity for each brand.
• Localise global campaign toolkits and develop social and digital marketing strategies.
• Identify and build relationships with athletes, influencers and key opinion leaders.
• Collaborate with PR, eCommerce, merchandise, retail and external agencies to deliver cohesive campaigns.
• Support photoshoots, content production and in‑store experiences.
• Monitor campaign performance, report results and use insights for improvement.

Required profile

• Experience in brand or trade marketing, preferably in sport, running, outdoor or lifestyle.
• Genuine interest in running, outdoor adventure or performance culture.
• Strong understanding of brand differentiation and audience connection.
• Creative, hands‑on approach with strong attention to detail.
• Ability to manage multiple priorities.

Required skills

• Experience delivering campaigns across digital, social, partnerships and activations.