Brand Director

About the role

The Brand Director owns the brand strategy and direction for Kat the Label, linking product, design and marketing to ensure every campaign and piece of content reflects a consistent, elevated brand voice.

Key responsibilities

• Own the overarching brand and creative strategy, translating vision and business goals into distinctive ideas and campaigns.
• Oversee all content across the business, including campaign creative, messaging, digital creative, socials and retail creative.
• Define and maintain brand guidelines, positioning and voice, and ensure they are applied across ecommerce, CRM, influencer and content teams.
• Bridge brand and digital channels to deliver a cohesive identity and support product‑design integration from concept to launch.
• Lead brand strategy for every launch, restock and campaign, and partner with cross‑functional teams to execute consistently.
• Manage social content and marketing team, and support photoshoot and campaign concept direction.

Required profile

• Strong social media instincts with understanding of platform performance.
• Sharp aesthetic sensibility and clear point of view on brand and visual identity.
• Experience in ecommerce/digital‑first environments where creative must convert.
• Background in direct‑to‑consumer (DTC) brands and high‑growth companies.
• 6+ years in brand, creative or marketing leadership.

Required skills

• Experience managing brand guidelines and creative assets across multiple channels.
• Ability to translate brand strategy into actionable direction for ecommerce, CRM, influencer and content teams.

What we offer

• Lingerie and sleepwear perks.
• Summer Fridays (3 pm finish).
• Professional development and growth opportunities.
• Paid parental leave and additional women’s health leave.
• Supportive, innovative workplace culture and international travel opportunities.