Marketing Lead for Merrell & Saucony

About the role

Join Accent Group to lead marketing for the Merrell and Saucony brands in Australia. You will translate global brand strategies into authentic local campaigns that resonate with outdoor and running communities.

Key responsibilities

• Lead execution of global and local brand strategies, ensuring authenticity for Australian audiences.
• Localise campaign toolkits, adapting creative to the local market and consumer insights.
• Develop and execute social and digital marketing strategies that connect product, retail, and community.
• Identify and build relationships with athletes, influencers, and key opinion leaders.
• Collaborate with PR, eCommerce, merchandise, and retail teams for cohesive multi‑channel campaigns.
• Support photoshoots and content production to capture each brand’s identity.
• Partner with store experience teams to create engaging in‑store activations.
• Work with external agencies and partners on events, collaborations, and activations.
• Align local marketing activity with international strategy and priorities.
• Monitor campaign performance, report results, and use insights to improve ROI.

Required profile

• Experience in brand or trade marketing, preferably within sport, running, outdoor or lifestyle.
• Genuine interest in running, outdoor adventure or performance culture.
• Strong understanding of brand distinctiveness and audience connection.
• Proven track record delivering campaigns across digital, social, partnerships and activations.
• Creative, hands‑on approach with strong attention to detail.
• Ability to manage multiple priorities, collaborate across teams and deliver commercially focused results.