Head of SEO

About the role

As Head of SEO you will lead organic growth for iSelect and Compare the Market, shaping how millions of Australians discover, research and compare financial and household products. You will be at the forefront of evolving search, including traditional SERPs and emerging AI‑driven experiences.

Key responsibilities

• Build and manage a high‑performing SEO team, keeping the brands ahead of search trends.
• Own the organic growth and content strategy across both brands, driving traffic, visibility and quote starts for insurance, energy and personal finance categories.
• Optimise site performance, content architecture, user experience and technical SEO foundations.
• Lead experimentation across SEO, content and AI search, ensuring high‑quality content performs in both search engines and AI discovery.
• Collaborate with Product, UX, Engineering, Brand, Creative and PR teams to embed organic growth into all launches.

Required profile

• Proven senior SEO leadership experience delivering end‑to‑end organic growth programmes.
• Strong background in content strategy and digital PR with a track record of long‑term brand visibility.
• Hands‑on approach, able to move between strategy, execution and optimisation.
• Experience influencing cross‑functional stakeholders to drive commercial outcomes.
• Background in regulated, in‑house environments and interest in automation, AI and innovative growth tactics.

Required skills

• SEO strategy and execution
• Content strategy and digital PR
• Technical SEO fundamentals
• Cross‑functional collaboration
• Experience with AI‑driven search experimentation

What we offer

• Vibrant, social community with annual celebrations, family fun days and regular events.
• Flexible work arrangements – one day remote per week or a 9‑day fortnight.
• Additional leave options – ‘ME’ leave, ‘Volunteer Day’ leave, and Return‑to‑Work bonus for parents.
• Free coffee on Mondays and option to purchase extra leave.
• Quarterly award and recognition programme.