Marketing Campaign Specialist - Fuel

About the role

The Campaign Marketing Specialist - Fuel is a highly organised and collaborative role within the Branded Marketing Squad, supporting integrated fuel, Fuel Card and B2B marketing campaigns. It covers campaign planning, development, production and execution across store, digital and customer touchpoints, driving customer acquisition, engagement, fuel volume and commercial growth. The role reports to the Head of Fuel & Merchandise Marketing (Chapter Lead, Branded Marketing) and works closely with the Senior Campaign Marketing Specialist, creative partners, production suppliers and cross-functional stakeholders.

Key responsibilities

• Support end-to-end integrated fuel campaigns that drive fuel volume, customer acquisition, category growth and brand outcomes.
• Work with the Senior Campaign Marketing Specialist from planning and briefing through production, deployment and post-campaign review.
• Support marketing activity for the 7-Eleven Fuel Card portfolio, focusing on customer acquisition, engagement and retention.
• Coordinate B2B marketing programs that build awareness, generate leads and support growth across SME, fleet and business customers.
• Develop clear campaign, creative, production and channel briefs.
• Coordinate the development, approval, production and delivery of in-store POS, promotional materials and campaign assets across stores and touchpoints.
• Work with Operations and suppliers to ensure store readiness, accurate implementation and consistent execution.
• Build strong working relationships across Fuel, Category, Operations, CRM, Digital, Retail Media, Commercial Planning and the broader Marketing team.
• Coordinate PHD, CLEMS, The Corner Shop, print and production suppliers and other partners.
• Support the definition of campaign objectives, measures and reporting requirements with key stakeholders.
• Monitor campaign activity and performance, identify optimisation opportunities and contribute to post-campaign reviews and recommendations.

Required profile

• At least 3+ years' experience in marketing, campaign coordination, retail marketing or marketing communications.
• Experience coordinating integrated retail marketing campaigns across digital, social, CRM, in-store and POS channels.
• Experience coordinating in-store POS, promotional materials and campaign assets from briefing through production and deployment.
• Experience in retail, convenience, B2B, FMCG or another customer-facing marketing environment.
• Desirable: experience in fuel, mobility, transport or energy sectors, and experience marketing Fuel Card, financial services, membership or B2B customer programs.

Required skills

• Strong project management and organisational skills with excellent attention to detail.
• Ability to manage multiple projects, timelines and stakeholders simultaneously.

What we offer

• Vibrant open office in Richmond, with a balance of remote flexibility and in-office collaboration.
• A paid day off each year to volunteer for a cause of your choice.
• Free 7-Eleven coffee and snacks in the office.
• Up to 15 weeks of paid parental leave for the primary carer and up to 4 weeks for concurrent leave.
• Social Club and Open Committee events, plus unlimited LinkedIn Learning courses.