Marketing Brand Leader - South Bank, QLD

About the role

Flight Centre Travel Academy (FCTA), Flight Centre's externally facing education business offering a university-level Diploma in Travel and Tourism, is looking for a Marketing Brand Leader in South Bank, QLD. Reporting to the General Manager and part of the management team, you will own the end-to-end marketing function, combining strategy and execution with data-driven marketing to attract future travel professionals and grow the student pipeline.

Key responsibilities

• Design and run an integrated brand marketing strategy for student acquisition, retention and growth
• Lead the marketing team and develop staff
• Run paid, organic, social, website, email and event marketing, using AI to maximise reach
• Create, monitor and optimise paid search and social campaigns
• Manage website content, blogs and student success stories
• Grow the customer database through CRM and email campaigns
• Maintain brand consistency across internal and external communications
• Report on campaign performance, enquiries, conversions and ROI
• Respond to and escalate marketing enquiries and build partnerships with stakeholders and suppliers

Required profile

• Minimum 3 years' marketing experience
• Undergraduate degree in Marketing or a related discipline
• Strong commercial acumen, stakeholder management and autonomy
• Applications only from candidates based in Australia with unrestricted right to work

Required skills

• Paid media, social media marketing and digital performance reporting
• Organic channels: website, blog and content marketing
• CRM and email marketing
• SEM, SEO and AEO
• Experience using AI in marketing

What we offer

• Individualised learning and development, including LinkedIn Learning
• Staff discounts on retail, health and wellness, travel and insurance, plus an employee share plan
• Career opportunities with promotion from within
• BUPA health insurance discounts and mental health support
• Reward and recognition events and a corporate social responsibility program