Loyalty Lead - Kmart and Target

About the role

Kmart and Target are looking for a Loyalty Lead to report to the Head of Loyalty. You will shape how the brands engage, reward and build relationships with customers across Flybuys, OnePass and owned channels, working across loyalty trade, lifecycle, product and customer experience.

Key responsibilities

• Lead the end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels, covering planned and tactical activity.
• Manage campaigns end to end: audience segmentation, offer recommendations, forecasting, execution, QA, budget management and post-implementation reviews.
• Partner with Customer Analytics to set reporting frameworks and turn insights into growth recommendations.
• Work with Product, CX and Customer Analytics to improve loyalty features, benefits and member experiences online and in store.
• Lead cross-functional loyalty initiatives from concept to implementation, bringing together Marketing, Online, Product, Data, Store Operations, CX and external partners.
• Use AI-enabled tools to improve forecasting, segmentation, offer and creative optimisation, experimentation and campaign workflows.
• Design lifecycle journeys across owned 1:1 and partner channels and turn performance into actionable recommendations.

Required profile

• 7+ years of experience in end-to-end loyalty campaigns or a closely related discipline, ideally in a fast-paced retail environment.
• Knowledge of the loyalty landscape, customer behaviour, personalisation, segmentation and customer journeys.
• Experience using data and insights to inform decisions and support commercial outcomes.
• Experience partnering with digital Product teams to deliver measurable results.
• Proactive, well organised, able to manage multiple priorities in an agile environment.

Required skills

• Campaign planning across forecasting, execution, reporting and optimisation.
• Stakeholder engagement and influencing, including with external partners.

What we offer

• Flexible hybrid working through the Flex Where, Flex When, Flex Well policy.
• A team member discount card at Kmart, Target, Officeworks and Bunnings.
• Brighter Benefits with over 60 suppliers in entertainment, travel, lifestyle and health.
• Bonus program for eligible team members.
• Inclusive parental leave and support through a partnership with Circle In.
• Learning and support program, a mentor program and a peer-nominated Kudos recognition program.