Head of Sales - Building Materials

About the role

A newly created Head of Sales position for a national, privately owned building materials business, reporting directly to the CEO. The role leads sales across the southern region, a business unit with around $300 million in revenue, and turns a loyal, relationship-strong team into a disciplined, proactive sales engine. Melbourne is preferred, but Sydney and regional Victoria or New South Wales will be considered.

Key responsibilities

• Build team capability: assess salespeople, coach those who can grow, and build a new-business tier targeting larger builders and projects.
• Establish sales discipline: territory and coverage plans, a visible pipeline, quote follow-up and conversion tracking, and a consistent weekly and monthly cadence across branches.
• Drive Salesforce adoption so the platform is used in every conversation.
• Grow share with volume and larger builders, and expand multi-category sales in a competitive residential market.
• Lead change across branches, estimating, operations and retail, bringing long-serving leaders with you.
• Set the plan, report progress monthly to the CEO and help shape the structure of the role.

Required profile

• Current Head of Sales, General Manager Sales, Sales Director or senior National Sales Manager leading sales managers and field teams across multiple branches, territories or states.
• Proven track record of moving a team from account management to proactive new-business selling.
• Experience building a structured sales management program and driving CRM adoption in a reluctant team (Salesforce ideal).
• Revenue accountability in the $100m-$500m range, with growth in a flat or tough market.
• B2B sales leadership with trade, contractor or builder customers through a branch or field network; building materials experience is valued but not essential.
• Confidence to address underperformance and a hands-on style suited to a private, values-led business.

The search is managed confidentially by the recruiter, Six Degrees Executive, and applies through them.