Head of Marketing

About the role

Lead the marketing function for a boutique asset management firm with a 30‑year history, reporting directly to executive leadership. You will own end‑to‑end brand strategy, digital growth and investor engagement across institutional, wholesale and retail channels.

Key responsibilities

• Develop and execute a comprehensive marketing plan aligned with distribution targets for retail, wholesale and institutional segments.
• Oversee digital channels (website, SEO, paid media, LinkedIn) and drive content production such as fund updates, white papers and webcasts.
• Own marketing automation and CRM infrastructure, implementing lead scoring and nurture workflows to deliver qualified leads.
• Manage delivery of institutional roadshows, client briefings, webinars and annual investor updates.

Required profile

• Extensive marketing experience within funds management.
• Deep understanding of the Australian funds management ecosystem and ASIC regulatory frameworks.
• Proven ability to work with senior portfolio managers, executive leadership and compliance teams.

Required skills

• Salesforce
• HubSpot
• Marketing automation suites
• CMS tools