Growth & Lifecycle Marketing Manager

About the role

Reporting to the Marketing Director, you will drive growth across the full customer lifecycle—from acquisition and enquiry through to enrolment, engagement, retention and advocacy. This strategic, hands‑on role collaborates with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective customer journeys and deliver measurable business outcomes.

Key responsibilities

• Own paid media strategy, budget and execution across Google, Meta and other digital acquisition channels.
• Manage website performance and SEO agency relationships to improve organic visibility.
• Develop and optimise acquisition strategies to improve cost per lead, enrolment conversion and ROI.
• Design and manage lifecycle communications, nurture journeys and engagement initiatives for existing families.
• Create prospect and waitlist nurture journeys to keep families engaged and support conversion.
• Design and optimise customer journeys, segmentation and automated communications across email and SMS.
• Provide end‑to‑end funnel reporting with actionable insights.
• Utilise AI‑assisted tools for reporting, content development, testing and optimisation.

Required profile

• Commercially minded, analytical marketer with a deep understanding of the full customer lifecycle.
• 5+ years’ experience in performance/paid media and lifecycle, CRM or retention marketing.
• Tertiary qualification in Marketing, Communications, Business or related field, or equivalent experience.

Required skills

• Google Ads and Meta paid media platforms.
• CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, ActiveCampaign.
• SEO management and website performance optimisation.
• AI tools for marketing analytics and content creation.

What we offer

• Hybrid working arrangements.
• Collaboration with an experienced Marketing team.
• Opportunity to own and shape growth and lifecycle strategy.
• Career development and progression as the organisation expands.
• Team events, celebrations and wellbeing initiatives.