Everyday Baking Brand Manager

About the role

Goodman Fielder is looking for an Everyday Baking Brand Manager to drive the brand growth agenda and innovation funnel for its everyday baking portfolio, which includes Helga, Wonder and JUST. The role covers retail and foodservice, with ownership of strategic direction, profitable portfolio growth and the innovation pipeline.

Key responsibilities

• Drive and execute the current innovation pipeline for the brand across retail and foodservice
• Develop and shape future innovation plans using consumer insights, the competitive environment, customer priorities and company capability, influencing from concept through to execution (commercials, customer sell-in, packaging, product)
• Drive and execute communication plans and high-impact marketing to deliver long- and short-term uplifts
• Lead portfolio optimisation to drive incremental profit

Required profile

• 4+ years of brand marketing experience in the FMCG/Consumer Goods industry
• Degree in a relevant discipline such as Business, Marketing or Communications
• Proven experience leading cross-functional and NPD projects
• Experience in brand equity, digital, social and shopper activation campaigns
• Commercial acumen and strong stakeholder management

Required skills

• Proficiency with MS Office, IRI and Quantium
• Strong numeracy skills
• Communication, negotiation and organisational skills

What we offer

• Hybrid working and flexible ways of working
• A supportive, collaborative team that invests in development