Director of Membership Growth

About the role

This newly created senior leadership position will lead ACN's national membership growth strategy, focusing on acquisition, conversion and revenue. Reporting to the Chief Nursing Officer, you will shape a commercially focused approach to expand ACN's reach across the nursing profession.

Key responsibilities

• Develop and lead a national membership growth strategy focused on acquisition, conversion and revenue.
• Identify new markets and opportunities to expand ACN's reach across the nursing profession.
• Review membership categories, pricing and value propositions to support growth.
• Build strategic partnerships and organisational membership opportunities.
• Leverage ACN's education, CPD and events to attract and convert prospective members.
• Use membership data and CRM insights to improve acquisition, engagement and retention.
• Lead and develop the membership team, establishing clear priorities and performance targets.

Required profile

• Significant senior membership experience, ideally within a professional association or peak body.
• Proven success driving membership acquisition, growth and revenue.
• Strong commercial acumen with experience in budgets, forecasting and pricing.
• Ability to challenge established approaches and influence senior stakeholders.
• Ambitious, forward‑thinking leader with a strategic mindset.

Required skills

• Experience using CRM systems and data analytics to improve membership performance.
• Leadership, stakeholder management and influencing skills.