Digital Marketing Specialist - Loyalty

About the role

Drive growth through designing strategic loyalty campaigns across a leading online marketplace, delivering measurable commercial outcomes. In this role you will own the end‑to‑end delivery of acquisition initiatives and retention campaigns, working closely with commercial and marketing teams.

Key responsibilities

• Design, deliver and implement loyalty and engagement initiatives that increase repeat purchasing and customer lifetime value.
• Own and deliver campaigns that drive traffic, conversion, customer acquisition, and retention.
• Measure, report, and optimise campaign performance, turning insights into actions that improve future results.
• Coordinate across cross‑functional teams to ensure campaigns are delivered on time, on budget, and to a high standard.
• Identify new opportunities for the business through customer insights, market trends, and performance data.

Required profile

• 3+ years experience in digital marketing, campaign management, CRM, loyalty or promotions, preferably within ecommerce, retail or marketplace environments.
• Demonstrated experience delivering high‑volume, multi‑channel campaigns.
• Experience in B2B marketing and/or agency environments is highly advantageous.
• Track record of managing stakeholders, timelines, approvals and performance outcomes in fast‑paced campaigns.
• Strong commercial mindset with the ability to interpret data, identify opportunities and drive informed decision‑making.