Digital Marketing Specialist

About the role

Elek.com is seeking a Digital Marketing Specialist to support the Marketing Manager in planning, executing and optimising digital campaigns for its engineering software portfolio. This hands‑on role focuses on day‑to‑day management of web, search, email, paid and social channels.

Key responsibilities

• Update website and product pages, publish content and perform on‑page optimisation.
• Conduct SEO work including keyword research, metadata creation and internal linking.
• Set up, monitor and optimise paid search and social campaigns.
• Build, test, send and report on email nurture sequences.
• Schedule organic social posts and engage with the community.
• Report channel and campaign performance using analytics tools.

Required profile

• Hands‑on experience running digital marketing channels in a B2B software or SaaS environment.
• Ability to own tasks end‑to‑end from brief to published output.
• Comfort with imperfect information and minimal process.
• Practical, organised and outcome‑focused.

Required skills

• SEO (keyword research, on‑page optimisation, metadata).
• Paid acquisition (search and social advertising).
• Email marketing and automation.
• Analytics tools for performance reporting.

What we offer

• Competitive salary based on experience.
• Hybrid working from our Sydney CBD office.
• Low‑bureaucracy environment with clear accountability.
• Visible impact and supportive team culture.