Digital Marketing Specialist

About the role

We are looking for a performance‑driven Digital Marketing Specialist to own paid search and paid social for two subscription‑based consumer brands. You will manage budgets, forecasts and results, and directly influence acquisition strategy alongside the Head of Acquisition.

Key responsibilities

• Own paid search and paid social across Google Ads, Microsoft Advertising and Meta, with a 50/50 channel split.
• Set and manage budgets, build forecasts and ensure spend aligns with new‑customer, CPO and ROAS targets.
• Analyse performance data, extract insights and present clear recommendations to the wider team.
• Build and maintain Looker Studio dashboards for performance reporting.
• Design and execute test‑and‑learn programmes covering audiences, creative, offers and bidding.
• Support the launch and scaling of a new brand’s acquisition campaigns.
• Expand remit to affiliate management and relaunch a referral programme.

Required profile

• 3‑5 years of hands‑on experience in paid search and paid social, either in‑house or agency.
• Strong analytical mindset – you want to know why a number moved, not just that it did.
• Comfortable presenting performance insights to non‑technical stakeholders.
• Interest in how AI is reshaping search, bidding and measurement.

Required skills

• Google Ads
• Microsoft Advertising
• Meta (Facebook/Instagram) advertising platforms
• Looker Studio dashboard creation
• Advanced Excel for budgeting and forecasting

What we offer

• Competitive salary plus bonus.
• Full ownership of both paid search and paid social (50/50 remit).
• Direct impact on budget allocation through a line to the Head of Acquisition.
• Opportunity to shape acquisition strategy for a brand launch.
• Potential to expand into affiliates and referral channels.
• Hybrid working arrangements for work‑life balance.
• Staff discounts across the brand portfolio and an extra birthday leave day.