Digital Marketing Manager (ANZ)

About the role

A recruiter is partnering with a leading global consumer brand to find an experienced Digital Marketing Manager to take ownership of its digital marketing strategy across Australia and New Zealand. The role leads digital performance across paid media, SEO, eCommerce and marketplaces, working with internal teams and agency partners to drive customer acquisition, conversion and commercial growth. It suits someone who thinks strategically but also gets hands-on, based in Melbourne.

Key responsibilities

• Develop and execute digital marketing strategies focused on customer acquisition, conversion and ROI
• Own paid media performance across Google and Meta, manage agency partners, budgets and key metrics such as ROAS, CPA and MER
• Lead the ANZ SEO strategy across technical SEO, on-page optimisation and content
• Drive growth across DTC, B2B and marketplace channels, including Amazon
• Analyse campaign and website performance through GA4 and other analytics platforms
• Partner with Marketing and eCommerce teams on integrated campaigns across paid media, CRM, social and digital channels
• Manage digital marketing budgets, forecasts and performance reporting
• Work with stakeholders and partners to improve website experience, conversion and customer engagement

Required profile

• 8+ years of digital marketing experience, ideally in retail, consumer brands or a digital agency
• Proven ability to manage significant digital marketing budgets and deliver measurable commercial results
• Demonstrated success developing and executing SEO strategies
• Experience across DTC, B2B or marketplace channels; Amazon experience highly regarded
• Understanding of full-funnel marketing and performance metrics such as ROAS, CPA, MER and conversion
• Confidence managing agency relationships and influencing senior stakeholders

Required skills

• Paid search, paid social, SEO and eCommerce
• Google Ads, Meta Ads Manager, GA4, Google Search Console and Klaviyo
• Data-driven mindset balancing strategy and hands-on execution