Digital Marketing Manager (12‑month contract)

About the role

VetPartners is looking for a hands‑on, performance‑driven Digital Marketing Manager to lead paid‑social strategy across its network of 270+ veterinary clinics. This 12‑month contract role will focus on scaling Meta advertising while also supporting Google Ads execution.

Key responsibilities

• Own Meta advertising strategy, campaign structure, audience architecture and budget allocation across the network.
• Manage paid‑social campaigns at scale, balancing national consistency with local relevance for each clinic.
• Support Google Ads campaign execution and optimisation.
• Build and maintain scalable creative production processes, including templated assets and automated publishing workflows.
• Partner with clinic and regional teams to align campaigns with local demand and promotions.
• Monitor, analyse and report on performance metrics such as CPL, CAC, ROAS and conversions.
• Run test‑and‑learn frameworks to continuously improve creative, audience and offer variables.
• Maintain Meta Ads Manager/Business Suite setup, tracking (Conversions API, pixel) and platform compliance.
• Collaborate with broader marketing, digital and data teams to integrate paid social into the overall acquisition strategy.
• Manage external agency and specialist platform relationships (e.g., Canva Enterprise).

Required profile

• Technically strong, data‑driven digital marketer with experience managing paid social at scale.
• Comfortable building scalable systems and processes as well as optimising individual campaigns.
• Ability to work cross‑functionally with clinic, regional and support teams.
• Strong analytical mindset with a focus on measurable results.

Required skills

• Meta advertising (Facebook/Instagram)
• Google Ads
• Meta Ads Manager / Business Suite
• Conversions API and pixel tracking
• Canva Enterprise