Digital Marketing Coordinator

About the role

Auto Parts Group (APG) is seeking a proactive Digital Marketing Coordinator to support day‑to‑day digital activities for My Auto Parts (MAP) and APG. Working closely with the Marketing Manager and external partners, you will help keep the website fresh, execute campaigns and ensure accurate reporting.

Key responsibilities

• Coordinate Shopify product uploads, website content updates and basic site maintenance.
• Assist with digital campaign execution across email, website and paid‑media channels.
• Prepare EDMs and campaign assets using approved templates.
• Compile monthly digital marketing reports using GA4, Shopify and other platforms.
• Monitor website functionality and raise issues to internal teams or agencies.
• Manage briefs, assets and approvals between stakeholders and external agencies.
• Support SEO and paid‑media activities by providing content, assets and campaign information.
• Liaise with Sales, IT, Customer Service and Operations to support digital initiatives.
• Coordinate workflow for the Product Photographer and digital content requirements.
• Maintain campaign calendars, project timelines and documentation with the Marketing Manager.

Required profile

• Experience with Shopify or another e‑commerce platform.
• Familiarity with GA4 and digital reporting tools.
• Understanding of SEO, PPC and paid‑media concepts.
• Ability to write marketing copy and creative briefs.
• Eagerness to develop analytical skills and work with developers/IT.

Required skills

• Shopify
• GA4
• SEO
• PPC
• Paid media
• WordPress (desirable)
• Klaviyo (or similar EDM tool, desirable)

What we offer

• APG ‘Me’ Day – a paid, flexible day for personal use.
• Paid parental leave for permanent employees.
• Comprehensive training, support and resources.
• Regular team catch‑ups, monthly events and annual awards.
• Free, confidential Employee Assistance Program (EAP) for wellbeing.