Content Strategy Senior Specialist

About the role

Telstra is hiring a Content Strategy Senior Specialist on a permanent basis, with a flexible location in Australia. The role brings content strategies to life by structuring, orchestrating and optimising content across journeys, channels and platforms, combining content marketing expertise with commercial insight and systems thinking. It works closely with stakeholders across the business and positions content as a strategic growth engine.

Key responsibilities

• Digital channel planning: tailor content activation strategies across web, app, push, email, social and other future channels
• Translate business priorities into strategies and performance frameworks, overseeing content production to meet future demand
• Contribute to information architecture, taxonomy and structured content approaches
• Act as a strategic partner with diverse stakeholders and drive content strategy across the team, from strategy to activation
• Define, control and govern content syndication models
• Embed AI-assisted workflows into briefing, drafting, optimisation and reporting
• Own content performance benchmarks, drive KPIs, analyse data and forecast trends
• Drive content personalisation and experimentation, and gather feedback to improve workflows
• Ensure responsible content compliance and AI governance within enterprise frameworks
• Contribute to scalable content systems and long-term growth

Required profile

• Proven experience delivering content strategy and channel planning
• Strong capability in measuring content performance against KPIs
• Comfortable working with AI-enabled content approaches
• Strong stakeholder management in complex environments
• Preferred: experience in a large organisation, exposure to AI search, content syndication, workshop facilitation, and hands-on Workfront and/or Adobe AEM

Required skills

• SEO expertise
• Hands-on experience with content systems / CMS
• Content marketing and personalisation
• Content performance measurement