Product Marketing Lead

About the role

Telstra is hiring a Product Marketing Lead, a permanent position open to candidates based anywhere in Australia. The role connects customer insight, commercial priorities, data, experimentation, creative, media, product, technology and AI into an integrated system that continuously learns and improves. It is accountable for marketing outcomes and growth contribution, not just campaign delivery. The Lead works with a high degree of autonomy, influencing senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance teams, and acts as the voice of the customer and the market.

Key responsibilities

• Lead product marketing strategy for key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.
• Define marketing proposition positioning and messaging so that customer propositions are differentiated, customer-centric and aligned with commercial objectives.
• Build deep audience, customer and market understanding from customer, competitive and industry insights.
• Lead marketing programs for product launches, proposition enhancements and growth initiatives, aligning audience strategy, channels, content, media and customer communications.
• Drive demand generation and growth marketing programs that increase awareness, consideration, acquisition and adoption across priority segments.
• Support lifecycle marketing across onboarding, engagement, adoption, retention and advocacy, optimising customer journeys.
• Set up performance measurement frameworks and lead optimisation to continuously improve marketing effectiveness.
• Collaborate across functions and run experiments, using AI, analytics and test-and-learn practices to influence product and business strategy.

Required profile

• Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies in telecommunications, technology, SaaS, digital platforms or B2B services.
• Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.
• Experience applying AI, analytics and marketing technology to improve engagement and commercial performance.

Required skills

• Customer insight, segmentation, buyer journey development, positioning, messaging and lifecycle marketing.
• Integrated demand generation, growth marketing and customer engagement programs.
• Data-driven mindset and strong analytical capabilities.
• Exceptional communication, storytelling and stakeholder management.